Where commercial instinct meets the precision of data.
At ALMA Real Estate we don’t improvise. We’ve built a real estate consultancy where genuine closeness to people meets data-driven rigour and the legal certainty of every transaction.
We were born to change the rules of Madrid’s real estate sector. Against the intuition, opaque commissions and inflated expectations of the traditional model, at ALMA we work with a transparent approach: a flat fee for sellers and clear fees for buyers, where every decision is backed by real transaction data and the highest legal protection. We don’t sell flats: we protect your assets and speed up your next decision.
Today’s market demands two talents that rarely coexist in the same team: the human ability to negotiate on the ground and the technical rigour to structure solid transactions. ALMA is born from the union of those two worlds.
Susana Valderrama
Co-founder &
Commercial Director
The commercial engine, the market instinct and the closeness to people. Susana is the force who knows the street: years of experience in Madrid’s property market give her a commercial instinct no algorithm can match —reading what a buyer truly wants, enhancing a property’s value through Home Staging and leading demanding negotiations with the confidence of someone who knows every neighbourhood of the capital. For Susana, every property has a soul and every client a story that deserves the best closing.
Javier Fernández
Co-founder &
Director of Strategy & Innovation
Engineering rigour, risk control and legal certainty. Javier brings a scientific mindset to the business. An engineer by training and a chartered Real Estate Agent (API) registered with the COAPI of Madrid, his role focuses on strategic direction and solution design to protect clients’ assets. Through data analysis based on real notarial transactions (the MVI system and sector Big Data), he removes speculation from valuations and has structured ALMA’s tax architecture and contractual security framework so that every operation moves forward without surprises.
Three reasons the ALMA model redefines the sector
1
Scientific valuation, not speculative.
We don’t price according to portals’ inflated expectations. We cross DataVenues supply intelligence with the real MVI record from the Registrars’ Association: we know what your street really sells for and set an optimal price that attracts qualified buyers in less time.
2
A clear, fair fee, no surprises.
Charging a disproportionate percentage of your home’s value for the same work is a worn-out model. At ALMA we apply a flat fee when you sell and clear, proportionate fees when you buy: you pay for high-value services and technology, and keep the real benefit of your assets.
3
Regulated and protected transactions.
In a sector with plenty of unqualified players, we work under official membership and with the mandatory Professional Liability Insurance through the COAPI. Every deposit contract, every check on registry charges and every anti-money-laundering protocol (SEPBLAC) is carried out under the signature of a chartered API, so you experience the operation with peace of mind from start to finish.
Shall we talk about your next big decision?
Whether you want to sell at the real market price or buy your next home with every guarantee, our team is ready to help.
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